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Universiteit Twente vacancy search engine

Marketing & Communication campaigns team member

Vacancy details

General information


Marketing & Communications

The Marketing & Communications Department (M&C) applies leading-edge marketing and communications instruments to ensure optimal connections between the university and its different target groups. As part of a university that aims to shape society, connections and individuals, we focus on securing the best possible inflow in terms of quantity, quality and diversity. We do this by continuously developing our university's brand reputation, visibility and attractiveness. We present UT externally as a strong presence capable of attracting new talent: from students and (scientific) staff to alumni, business partners and investors. Ultimately, we want these people to become part of our community and effective ambassadors for our university.

As an employer, the M&C department offers jobs that matter. In an informal atmosphere with clear roles and an emphasis on personal talent development, we equip you to shape new opportunities both for yourself and for society. Our department is divided into four teams: Marketing, Communications, MediaLab, and Alumni & Development. As part of a leading, people-first tech university, we offer an open, inclusive and entrepreneurial climate, in which we encourage you to make healthy choices, for example, with our flexible, customizable conditions.   



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Position description


Support staff - Marketing and communications

Job title

Marketing & Communication campaigns team member

Minimum salary


Maximum salary


Job description

Are you the creative campaign employee we are looking for? Do you enjoy rolling your sleeves up in a challenging and dynamic working environment? And do you have the international perspective that can contribute to the University of Twente’s mission? Then you are the right person for the job!

‘The University of Twente is the ultimate example of a people-first university of technology. We are equipping society with the sustainable solutions that are needed.’ This mission reflects our core identity: we choose to make the human element our main focus. We use science and technology to develop the long-term solutions that will ultimately contribute to a fairer and more sustainable digital society.

As our marketing communications team member, you will play a key role in promoting and delivering on the University of Twente’s mission. Your primary focus will be on prospective Dutch and international students for the Bachelor’s and Master’s programmes. The focus for the years ahead will be on expanding the number of Dutch and international students who join our Master’s programmes. Challenge-based learning and an international learning environment are important pillars of Master’s-level education at the University of Twente.

What will your role be?

  • As an enthusiastic, creative and results-oriented team member with extensive campaign experience, you will be able to put the University of Twente on the map in a strategic and systematic manner. Together with our strategic marketing advisor, you will be able to get the most out of our campaigns by ensuring coherence and developing smart combinations. Effectiveness, return on investment and data-driven working methods are all second nature to you. You are familiar with all the touchpoints in the customer journey, you are aware of the latest developments in the field of (social) media, and you know how to reach domestic and international target groups through a targeted media mix with a strong online component (SEA/SEO, email marketing). You have an affinity with the target group and you are able to empathise with the needs of prospective students.

Your day-to-day work will consist of:

  • Converting student recruitment strategies into briefings and effective campaigns.
  • Contributing to the implementation of these campaigns.
  • Close collaboration with our external marketing and communications consultancy.
  • Advising internal clients on online and offline media deployment.
  • Monitoring media purchasing and planning.


Who are you?

  • You have relevant education in the field of marketing and communication at HBO level.
  • You have experience in the logistical and financial aspects of campaigns, preferably on both the organisational side and the agency side.
  • You have experience in developing and evaluating campaign concepts and messaging yourself. Experience on the agency side is an advantage.
  • You have demonstrable experience in using SEA/SEO/email marketing and you are able to interpret the associated analytics data.
  • You have demonstrable experience in project management, preferably in the media.
  • You have strong communication skills, both spoken and written, and in both Dutch and English.
  • You are hands-on and eager, you have guts and your creativity knows no bounds.
  • You are able to take a helicopter view and have a keen eye for results and effectiveness, in relation to both content and finances.
  • You have an affinity with – and preferably experience of – the (international) target group and the education sector.
  • You have an international perspective.

We offer

What will you get in return?

You will be part of a hard-working and highly motivated Marketing team in which we all support and challenge one another. Our culture is characterised by strong teamwork, openness, short lines and inclusivity. We value quality, and believe it is important to keep an eye on new developments and continue learning, not least from one another.

We offer you a challenging role with plenty of opportunities for training and personal development. The contract is for a period of one year, with potential contract renewal thereafter. The gross monthly salary based on full-time employment ranges from € 2,920,=  to € 4.412,=. This is in accordance with the Collective Labour Agreement for Dutch Universities, and based on the university job profile Communications Officer 1.

The University of Twente also offers excellent terms of employment.


Information and application

For information about this vacancy, please contact Irene van der Ploeg, Head of Marketing, by emailing or calling +31 6 3918 7225. Send your application, complete with a current CV, using the link below by no later than 7 December 2020. We would like to point out that interviews will be scheduled for 14 and 15 December 2020. 

With a view to strengthening professionalism and teambuilding within M&C, we focus actively on competencies and brain preference indicators. An NBI questionnaire and a reference check are therefore part of the application procedure, and will be arranged as a follow-up to your interview, should you be invited for one.

More information on education at the University of Twente can be found at



About the department

Who are we?

The University of Twente is the place where talent can best realise its potential. Our students and staff are at the heart of everything we do. They join forces to deliver pioneering research, relevant innovation and inspiring education. Marketing & Communication (M&C) plays a vital role in ensuring that the university realises its strategic vision, Shaping 2030, over the next decade. We do this by giving our teaching, research and community an appealing and distinctive identity, and presenting it to the world. In addition to the Marketing team, M&C consists of three other departments: Medialab, Communication and the Alumni & Development Office.

Position localisation

Job location

Nederland, Enschede, Drienerlolaan 5, 7522 NB


Drienerlolaan 5 7522 NB Enschede

Candidate criteria

Minimum level of education required

2. Higher education (HBO)