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Universiteit Twente vacancy search engine

Digital marcom strategist

Vacancy details

General information


Marketing & Communications

The Marketing & Communications Department (M&C) applies leading-edge marketing and communications instruments to ensure optimal connections between the university and its different target groups. As part of a university that aims to shape society, connections and individuals, we focus on securing the best possible inflow in terms of quantity, quality and diversity. We do this by continuously developing our university's brand reputation, visibility and attractiveness. We present UT externally as a strong presence capable of attracting new talent: from students and (scientific) staff to alumni, business partners and investors. Ultimately, we want these people to become part of our community and effective ambassadors for our university.

As an employer, the M&C department offers jobs that matter. In an informal atmosphere with clear roles and an emphasis on personal talent development, we equip you to shape new opportunities both for yourself and for society. Our department is divided into four teams: Marketing, Communications, MediaLab, and Alumni & Development. As part of a leading, people-first tech university, we offer an open, inclusive and entrepreneurial climate, in which we encourage you to make healthy choices, for example, with our flexible, customizable conditions.   



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Position description


Support staff - Marketing and communications

Job title

Digital marcom strategist

Minimum salary


Maximum salary


Job description

Are you the enterprising, unifying innovator we need to take the next step in marketing and communication? Do you see yourself as a digital strategist who translates goals, data, customer journeys and new possibilities into effective developments and optimisations? Who nurtures a talent for innovation and optimisation, both on demand and on your own initiative? Who recognises opportunities and leads the way in pursuing them? Who achieves all this in a team of hardworking, enthusiastic colleagues, dedicated to a university with social impact. Sound like the job for you? Then please contact us regarding this position:

Digital marcom strategist

The University of Twente is the ultimate example of a people-first university of technology. We are equipping society with the sustainable solutions that are needed. This mission reflects our core identity: we choose to make the human element our main focus. We provide long-term solutions that can contribute to a better society. 

You are inspired and energised by the challenge of optimising the marketing and communication landscape with a view to bringing these valuable solutions to life. As a digital native, you know better than anyone how to harness the power of new possibilities to make all the difference. Not to innovate for the sake of innovation, but to push ahead with the goals of our university and its marketing and communication strategy firmly in mind. 

Your role

From niche optimisations to completely new solutions, tooling and frameworks: you will work tirelessly to improve and develop our marcom landscape. Sometimes by taking measured, exploratory steps, sometimes at the heart of large-scale projects involving a wide range of stakeholders and systems. You will alternate between the key roles of project manager, digital expert and consultant. 

You will work closely with internal clients, communication advisors, online advisors and marketers, project managers, content specialists, CRM experts, functional managers, ICT experts and suppliers, to name but a few. From cutting-edge innovators to those less responsive to technology, you have what it takes to bring all sides together. Through cooperation, you will evaluate which solutions suit which goals, identify the exact expertise required and know how to deliver within the time and budget available. You can distil extensive and complex issues into a clear briefing made up of clear steps, and ultimately achieve the excellent results expected of you. 

Our ambitious range of current projects includes customisable study guides with content from various source systems, the redesign of events and information activities with the associated platforms, the development of new content platforms and the restructuring of content with a renewed focus on customer journeys.



What do you bring to the table?

You are energised by complex projects involving diverse target groups and stakeholders in a large and diverse market landscape. You have extensive experience (at least 7 years) in marketing, communication and project management, with a strong digital profile. You can identify and capitalise on opportunities, are solutions-oriented and enjoy a challenge. It goes without saying that you enjoy working as part of a team, combining sensitivity with strong communication skills.

At all times and in every situation, you will also be able to draw on your:

  • Relevant professional training and experience in the field of marketing and communication
  • Analytical thinking skills
  • Pragmatic, structured approach
  • Affinity with higher education and technology
  • Curiosity and commitment
  • Self-critical attitude and desire to learn: you want to continue to develop as a person and as a professional, and you know your strengths and points for improvement

We offer

What will you get in return?

You will be part of a hardworking and highly motivated team, in which we all support and challenge one another. The culture is characterised by strong collaboration, openness, short lines and inclusivity. We value quality, and believe it is important to keep an eye on new developments and continue learning, not least from one another.

 We will offer you a challenging role with plenty of opportunities for training and personal development. The contract is for a period of one year, with potential renewal thereafter. The gross monthly salary based on full-time employment is between € 2.790 and € 4.402. This is consistent with the Collective Labour Agreement for Dutch Universities, and based on the university job profile of Communication Officer/Advisor 3.

Information and application

For more information about this vacancy, please contact Elisabeth Barmentloo, Medialab Manager, at or call +31 (0)6 51329659. The deadline for submitting your letter of application and CV is 11 December 2020.

 With a view to strengthening professionalism and team building within the University of Twente’s M&C department, we have an active focus on competencies. An NBI questionnaire and reference check are therefore standard parts of the procedure and will be arranged as a follow-up to your interview

About the department

Who are we?

The University of Twente is the place where talent can best realise its potential. Our students and staff are at the heart of everything we do. They join forces to deliver pioneering research, relevant innovation and inspiring education. Marketing & Communication (M&C) plays a vital role in ensuring that the university realises its strategic vision, Shaping 2030, over the next decade. We will do this by giving our education, research and community an appealing and distinctive identity, and presenting it to the world. In addition to the Medialab team, which this vacancy is in, M&C consists of three other departments: Marketing, Communication, and the Alumni & Development Office.

Position localisation

Job location

Nederland, Enschede, Drienerlolaan 5, 7522 NB


Drienerlolaan 5 7522 NB Enschede

Candidate criteria

Minimum level of education required

5. University education